Our mission is to promote and implement benefit-sharing business models© for fostering socially and culturally sustainable collaborations between craftspeople and contemporary designers in the fashion business, based on a fair distribution of intellectual property rights and cultural intellectual property rights.
Through a worldwide network of professionals we want to offer our members support and consultancy in adopting personalized benefit sharing business models based the 3Cs Rule© and creating cultural trademarks©.
THE BENEFIT-SHARING BUSINESS MODEL©
Based on the recognition of cultural intellectual property rights for artisans, craftsmen and craftswomen, as guardians of traditional cultural expressions, the benefit sharing business model implies investment in the community in exchange for the skill and traditional knowledge.
CULTURAL INTELLECTUAL PROPERTY
CULTURAL SUSTAINABILITY SEAL©
The cultural trademark is a mechanism that certifies an authorized commercialization and/or the source of cultural products, traditional cultural expressions and expressions of folklore of a community, tribe or group.
Cultural intellectual property rights are a new generation of rights designed to protect the intellectual work of artisans, craftsmen and craftswomen, and to offer a form of compensation for their contribution to the survival of cultural heritage by transmitting traditional designs, traditional techniques and traditional cultural expressions from generation to generation.
The Cultural Sustainability Seal certifies that a product has been developed by integrating traditional knowledge in the supply chain and enables cross-generational knowledge transmission.