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Focused on the 3Cs' Rule and the relevant terminology associated with the creative work of Indigenous and local communities, the Informative Campaign 'The 3Cs - Get Weaving!' shares interactive resources and information to guide best practices for ethical engagement in co-design and collaborations with Indigenous people and local communities.


We aim to shift mindsets and enable our audience to become informed participants in present and future discussions about drawing inspiration from cultural heritage and engaging in culturally sustainable collaborations with craft communities.

The Campaign is initiated, edited and designed by: Nicole Crouch (The Moral Motif), Mónica Parra (Madejandola), Shravani Deshmukh (Create & Protect IP Partners) and Monica Moisin, for the Cultural Intellectual Property Rights Initiative®.

THE 3Cs' Rule: 

Consent. Credit. Compensation©

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The 3Cs stand for: Consent (Free, Prior and Informed Consent of the craftsperson, indigenous or local community), Credit (acknowledgement of the source community and inspiration) and Compensation (monetary or non-monetary). 

Inspired by The Nagoya Protocol on Access to Genetic Resources and the Fair and Equitable Sharing of Benefits Arising from their Utilization, the Cultural Intellectual Property Rights Initiative® has developed the 3Cs' Rule to guide best practices for the use and distribution of TK and TCEs in the context of the fashion and textile industry and not only. 

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At the Cultural Intellectual Property Rights Initiative® we specialise in legal consulting and sustainability strategy development with a focus on collaborations with craft communities and Indigenous people.

Reach out to us for support in implementing The 3Cs' Rule: Consent. Credit. Compensation© for sustainable, fair and equitable collaboration frameworks.




Monica Boța-Moisin is an international IP & fashion lawyer and cultural sustainability consultant. Founder of The Cultural Intellectual Property Rights Initiative® she developed the 3Cs' Rule in 2017 as a practical solution intended to suppress cultural appropriation in the fashion industry. 

Together with the Cultural Intellectual Property Rights Initiative® Monica designs and conducts educational workshops and coaching on various legal matters relevant to co-design and co-creation with craft communities and promotion and protection of Traditional Knowledge and Traditional Cultural Expressions.   

Monica Parra

Mónica Parra Hinojosa is a mexican designer, communicator and researcher specialized in traditional & indigenous textiles from Latin America. With her independent project MadejándoLA, she has traveled to Argentina, Chile, Bolivia, Peru, Guatemala and various states within Mexico, meeting artisans and communicating their stories through short films and multimedia narratives. She has collaborated with several textile collectives and organizations around the continent as well as with the National Crafts Endorsement Fund (FONART).


Mónica is the Coordinator of The 3Cs' - Get Weaving Campaign! and project manager of the translations of the Campaign to as many languages across the globe. 


Nicole Crouch is a commercial textile print designer and university lecturer of creative thinking and design from Australia.


From working with small businesses to large international brands all over the world she has accumulated a deep comprehension of commercial industry needs and processes. This combined with the experience of learning from and living with traditional textile artisans from India to the Borneo jungle forms a balance of understanding the rhythms of textile creation within various contexts.


Shravani Deshmukh is an Intellectual Property Law professional who likes to regularly take up courses to upgrade her knowledge in the field. She currently works with “Create & Protect IP Partners”, a company she co-founded, and specialises in Technology Patents, Trademarks and Copyrights.

One of her primary aims is to create awareness and promote Traditional Knowledge and Traditional Cultural Expressions while keeping in mind the changing business strategies. She believes that protecting the intellectual creation of local and Indigenous communities is extremely necessary and needs to be encouraged. She feels that even a small dialogue can make a huge difference and loves to connect with people who are willing to learn. Her creative acumen along with the ability to grab technology concepts gives her the edge in her profession. 


Join us on our mission of Crafting Change in the Fashion Industry!

Write us an e-mail at office@culturalintellectualproperty.com and tell us how you would like to get involved in The 3Cs - Get Weaving! Informative Campaign.


We asked our community to Get Weaving! and now we got to Keep on Weaving!