Focused on the 3Cs' Rule and the relevant terminology associated with the creative work of Indigenous and local communities, the Informative Campaign 'The 3Cs - Get Weaving!' shares interactive resources and information to guide best practices for ethical engagement in co-design and collaborations with Indigenous people and local communities.


We aim to shift mindsets and enable our audience to become informed participants in present and future discussions about drawing inspiration from cultural heritage and engaging in culturally sustainable collaborations with craft communities.

The Campaign is initiated, edited and designed by: Nicole Crouch (The Moral Motif), Mónica Parra (Madejandola), Shravani Deshmukh (Create & Protect IP Partners) and Monica Moisin, for The Cultural IP Rights Initiative™ 


Monica Boța-Moisin is an international IP & fashion lawyer and cultural sustainability consultant. Founder of The Cultural IP Rights Initiative™ she developed the 3Cs' Rule in 2017 as a practical solution intended to suppress cultural appropriation in the fashion industry. 

Monica has extensive experience with Intellectual Property systems in various jurisdictions and offers in-depth legal consulting and support for IP registration and IP management strategy development for textile and fashion stakeholders, Indigenous Peoples and Local Community entrepreneurs. Together with the Cultural IP Rights Initiative™ Monica designs and conducts educational workshops and coaching on various legal matters relevant to co-design and co-creation with craft communities and promotion and protection of Traditional Knowledge and Traditional Cultural Expressions.   

Mónica Parra Hinojosa is a mexican designer, communicator and researcher specialized in traditional & indigenous textiles from Latin America. With her independent project MadejándoLA, she has traveled to Argentina, Chile, Bolivia, Peru, Guatemala and various states within Mexico, meeting artisans and communicating their stories through short films and multimedia narratives. She has collaborated with several textile collectives and organizations around the continent as well as with the National Crafts Endorsement Fund (FONART).


She has a Masters Degree in Visual Design and Communication from the Universidad Nacional Autónoma de México (UNAM) and is currently teaching a class on Cultural Diversity and Misappropriation at the Department of Arts, Design and Architecture from the Universidad Iberoamericana in Puebla.

Nicole Crouch is a commercial textile print designer and university lecturer of creative thinking and design. From working with small businesses to large international brands all over the world she has accumulated a deep comprehension of commercial industry needs and processes. This combined with the experience of learning from and living with traditional textile artisans from India to the Borneo jungle forms a balance of understanding the rhythms of textile creation within various contexts.


Nicole employs a design thinking approach to develop methodologies for best practices that facilitate equal collaborative exchanges between all contributors to textile design. Nicole aims to honour the traditional custodians of many evolving and thriving techniques and aesthetics that are still inspiring and being referenced within the commercial arena and return joy to the process of creation through educating the next generation of innovative thinkers.

Shravani Deshmukh is an Intellectual Property Law professional who likes to regularly take up courses to upgrade her knowledge in the field. She currently works with “Create & Protect IP Partners”, a company she co-founded, and specialises in Technology Patents, Trademarks and Copyrights.

One of her primary aims is to create awareness and promote Traditional Knowledge and Traditional Cultural Expressions while keeping in mind the changing business strategies. She believes that protecting the intellectual creation of local and Indigenous communities is extremely necessary and needs to be encouraged. She feels that even a small dialogue can make a huge difference and loves to connect with people who are willing to learn. Her creative acumen along with the ability to grab technology concepts gives her the edge in her profession. 


Join us on our mission of CRAFTING CHANGE in the FASHION INDUSTRY!

Write us an e-mail at and tell us how you would like to get involved in the 3Cs' Campaign.


We asked our community to Get Weaving! and now we got to Keep on Weaving! 

© 2018-2020 The Cultural Intellectual Property Rights Initiative