© 2019 The Cultural Intellectual Property Rights Initiative


Monica Boța-Moisin is a cultural intellectual property & fashion lawyer, cultural sustainability consultant and the founder of the Cultural Intellectual Property Initiative.


She focuses extensively on creating a framework for the survival of traditional cultural expressions and building bridges between traditional craftsmanship and the fashion industry. She coined the terms cultural intellectual property rights©, cultural trademark© and designed the first-ever workshop on cultural sustainability in fashion©. 

Author of various legal articles in both Romanian and foreign publications Monica has pioneered the terms ‘cultural intellectual property law’ and ‘traditional identity design’ within Romanian and international academia and has defined the “benefit sharing business model” for collaborations between the fashion industry and traditional creative communities. 

Monica acts as cultural mediator between the fashion industry and artisans in promoting luxury craftsmanship as part of the contemporary fashion supply chain.

Monica is currently based in Sweden where she joined the Swedish School of Textiles focusing on Textile Value Chain Management.

Zahra Amber is a cultural entrepreneur from Kashmir. Over the years, she had successfully implemented several initiatives for organizing local events focused on promotion of local arts, artisans and culture, delivering workshops and trainings, producing relevant content, liaising with stakeholders and providing strategic guidance for few organizations working on culture.


Her goal is to use her skills to help communities in underdeveloped contexts improve their quality of life through indigenous craft. Her strong focus is to work on women empowerment more specifically – assisting women artisans attain economic independence and emerge as the breadwinners for their families in the rural areas of Pakistan and around the globe.


Zahra joins the Cultural Intellectual Property Rights Initiative team as cultural mediator and promoter of cultural intellectual property rights in Pakistan, helping us reach out to craftspeople in the region. 



Silvia Anthea Pannella is an italian lawyer with a Master Degree in intellectual property. Her main research deals with the protection of garments' designs produced by indigenous communities, as expression of their centuries based traditions and as their fair source of income.


Silvia works with Ethical Fashion Guatemala, and for The Cultural Intellectual Property Initiative she is responsible for researching on cultural appropriation cases in the fashion and design industry and writes for our blog.  

Krishnan Ghosh is an exhibition and space designer who works with virtual spaces - Virtual Reality (VR), Augmented Reality (AR) and Artificial Intelligence (AI).

He is currently completing his undergraduate studies at the National Institute of Design in Ahmadabad, India. He has worked in projects related to heritage conservation and converting tangible heritage to virtual heritage. Using a technique called Photogammetry he creates 3D digital models which can be placed in various mediums like computer games, VR, AR, etc. 

Together with the Cultural IP Rights Initiative he is exploring the legal consequences of converting tangible heritage to virtual heritage and the possibility of digitizing intangible heritage and traditional manufacturing techniques. 

He works with GOA CHITRA, a member of CIPRI, in re-creating traditional Goan interiors and creating 3D models of agrarian utensils and Goan traditional kitchenware.



Gul belongs to the Indigenous minority of Kalash community and is an activist for the rights of the Kalash culture and preservation of their cultural identity. She works with the Chitral Museum under the Directorate of Archaeology and Museums, Provincial Govt. of Khyber Pakhtunkhwa, Pakistan and represents the Kalash Culture at local, national and international levels.

Gul was the first Pakistani to be selected as National Geographic emerging explorer in 2013. In 2010 she received a presidential award from the former president of the Islamic Republic of Pakistan (Mr Asif Ali Zardari) as human rights defender.

As a member of the indigenous community she is working to keep traditional beliefs, language, dress, religion, art forms, and other cultural elements alive. She is the first Kalash archaeologist and only Kalash woman trained as a scientist.

Once powerful and widespread, the Kalash civilization numbered tens of thousands of people, yet only about more than 3,500 Kalash people now remain. They are Pakistan’s smallest religious minority and are not officially recognized.

Gul was part of the archaeological excavations of the UNESCO world heritage site of Taxila.

In 2016, Mehak Asad made a documentary on Gul’s life and personal story: Daughter of Kalash (other side of them).


Aruna Chawla is an Indian lawyer with certified expertise in business and entrepreneurship. 

For The Cultural Intellectual Property Rights Initiative Aruna represented CIPRI in organizing the event SUSSout 04: Cultural Sustainability, in collaboration with the SUSS Community,  at the British Council in New Delhi, in April 2019. Aruna moderated the Panel discussion on the relevance of Cultural Intellectual Property Rights for India and supported Monica in running a first of its kind workshop in India on "Cultural entrepreneurship and Co-Creating Business models with artisans".


“The Cultural Intellectual Property Rights Initiative (CIPRI) is an outstanding project in Europe. Its founder Monica Moisin shows the importance of law for the social impact of design and art practice across regions and borders. With her innovative approach, strong engagement and attitude she is a key figure in the field of co-creation.

I see her cross-disciplinary knowledge essential for the Swiss Cultural Entrepreneurship program, for art and design students and professionals. I recommend co-creators worldwide to get in touch with the Cultural Intellectual Property Rights Initiative and gain a new perspective on knowledge transfer between art, design and traditional craftsmanship."