ONE TEAM FOUR continents


Monica Boța-Moisin

Monica Boța-Moisin is a cultural intellectual property & fashion lawyer, cultural sustainability consultant and the Founder of the Cultural Intellectual Property Initiative®. She is the to-go person for partnerships, keynote speeches, workshops and event moderation.


She focuses extensively on creating a framework for the survival of traditional cultural expressions and building bridges between traditional craftsmanship and the fashion industry. She coined the terms cultural intellectual property rights®, cultural trademark© and designed the first-ever workshop on cultural sustainability in fashion©. 

Monica has extensive experience with Intellectual Property systems in various jurisdictions and offers in-depth legal consulting and support for IP registration and IP management strategy development for textile and fashion stakeholders, Indigenous Peoples and Local Community entrepreneurs. 

Monica acts as cultural mediator between the fashion industry and artisans in promoting luxury craftsmanship as part of the contemporary fashion supply chain.


Mónica Parra Hinojosa is a Mexican designer, communicator and researcher specialized in traditional & Indigenous textiles from Latin America. She is the Coordinator of The 3Cs - Get Weaving! Campaign


With her independent project MadejándoLA, she has traveled to Argentina, Chile, Bolivia, Peru, Guatemala and various states within Mexico, meeting artisans and communicating their stories through short films and multimedia narratives. She has collaborated with several textile collectives and organizations around the continent as well as with the National Crafts Endorsement Fund (FONART).


She has a Masters Degree in Visual Design and Communication from the Universidad Nacional Autónoma de México (UNAM) and is currently teaching a class on Cultural Diversity and Misappropriation at the Department of Arts, Design and Architecture from the Universidad Iberoamericana in Puebla.

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Nicole Crouch is a commercial textile print designer and university lecturer of creative thinking and design from Australia.


From working with small businesses to large international brands all over the world she has accumulated a deep comprehension of commercial industry needs and processes. This combined with the experience of learning from and living with traditional textile artisans from India to the Borneo jungle forms a balance of understanding the rhythms of textile creation within various contexts.


Nicole employs a design thinking approach to develop methodologies for best practices that facilitate equal collaborative exchanges between all contributors to textile design. Nicole aims to honour the traditional custodians of many evolving and thriving techniques and aesthetics that are still inspiring and being referenced within the commercial arena and return joy to the process of creation through educating the next generation of innovative thinkers.

Shravani Deshmukh is an Intellectual Property Law professional who likes to regularly take up courses to upgrade her knowledge in the field. She currently works with “Create & Protect IP Partners”, a company she co-founded, and specialises in Technology Patents, Trademarks and Copyrights.

One of her primary aims is to create awareness and promote Traditional Knowledge and Traditional Cultural Expressions while keeping in mind the changing business strategies. She believes that protecting the intellectual creation of local and Indigenous communities is extremely necessary and needs to be encouraged. She feels that even a small dialogue can make a huge difference and loves to connect with people who are willing to learn. Her creative acumen along with the ability to grab technology concepts gives her the edge in her profession. 



Raphael Schreiber has a background in Textile Technology and is currently specialising in Textile Value Chain Management at The Swedish School of Textiles in Sweden.


Over the years he worked with apparel brands like Diesel and Tom Tailor, and in the automotive sector, with Porsche. 

His goal is to develop sustainability strategies for mutually beneficial collaborations between fashion and textile brands and craftspeople, with cultural sustainability in focus. His multidisciplinary experience in the textile business provide a unique advantage for the craft sector.


Raphael joined the team after a collaborative field-work research in India, in February 2020 and together with Monica Moisin co-founded WhyWeCraft. 

Zahra Amber is a cultural entrepreneur from Kashmir. Over the years, she had successfully implemented several initiatives for organizing local events focused on promotion of local arts, artisans and culture, delivering workshops and trainings, producing relevant content, liaising with stakeholders and providing strategic guidance for few organizations working on culture.


Her goal is to use her skills to help communities in underdeveloped contexts improve their quality of life through indigenous craft. Her strong focus is to work on women empowerment more specifically – assisting women artisans attain economic independence and emerge as the breadwinners for their families in the rural areas of Pakistan and around the globe.


Zahra acts as cultural mediator and promoter of cultural intellectual property rights® in Pakistan, helping the Cultural Intellectual Property Rights Initiative® reach out to craftspeople, Indigenous communities and ethnic groups in the region. 



Dev Ramnathan has a background in Commerce with a specialisation in Foreign Trade from PSG College of Arts and Science, Coimbatore. While in college, he was the Student Placement Coordinator and also the Viacom Campus Ambassador. He has interned with TVS Logistics as an Operations Management Trainee. He was also a Data Science intern with Grad Valley, Coimbatore.


His interest in social business and social innovation brought him to Startup Oasis, where he was part of the organising team of  ‘The Craft Catapult’ - India’s first accelerator program exclusively for crafts. This experience has been a gateway to his plans for a career centred around creating positive social impact for craft entrepreneurship and cultural sustainability. 


He is fond of photography and is a cinephile. 


Dev joined the Cultural Intellectual Property Initiative® in March 2020 volunteering for various aspects of Operations management. 



Sayed Gul belongs to the Indigenous minority of Kalash community and is an activist for the rights of the Kalash culture and preservation of their cultural identity. She works with the Chitral Museum under the Directorate of Archaeology and Museums, Provincial Govt. of Khyber Pakhtunkhwa, Pakistan and represents the Kalash Culture at local, national and international levels.

Gul was the first Pakistani to be selected as National Geographic emerging explorer in 2013. In 2010 she received a presidential award from the former president of the Islamic Republic of Pakistan (Mr Asif Ali Zardari) as human rights defender.

As a member of the indigenous community she is working to keep traditional beliefs, language, dress, religion, art forms, and other cultural elements alive. She is the first Kalash archaeologist and only Kalash woman trained as a scientist.

Once powerful and widespread, the Kalash civilization numbered tens of thousands of people, yet only about more than 3,500 Kalash people now remain. They are Pakistan’s smallest religious minority and are not officially recognized.

Gul was part of the archaeological excavations of the UNESCO world heritage site of Taxila.

In 2016, Mehak Asad made a documentary on Gul’s life and personal story: Daughter of Kalash (other side of them).



Kuldip Gadhvi is a cultural guide based in Bhuj, Kutch, Gujarat. He specializes in textile tours and responsible tourism with a focus on culturals ustainability in the Kutch region.

As a spin-off of his lucrative project Kutch Adventures India, Kuldip founded a grassroots project that unites artisans from various craft communities in Kutch – weavers, printers, dyers, embroiderers, bell-makers – under a community empowering entity named United Artisans of Kutch.

Kuldip was a key informant, collaborator and translator for the fieldwork Report: Profiles of Textile Artisans in Kutch, Gujarat, India (2020).



“The Cultural Intellectual Property Rights Initiative (CIPRI) is an outstanding project in Europe. Its founder Monica Moisin shows the importance of law for the social impact of design and art practice across regions and borders. With her innovative approach, strong engagement and attitude she is a key figure in the field of co-creation.

I see her cross-disciplinary knowledge essential for the Swiss Cultural Entrepreneurship program, for art and design students and professionals. I recommend co-creators worldwide to get in touch with the Cultural Intellectual Property Rights Initiative and gain a new perspective on knowledge transfer between art, design and traditional craftsmanship."