Monica Boța-Moisin is a cultural intellectual property & fashion lawyer, cultural sustainability consultant and the founder of the Cultural Intellectual Property Initiative.


She focuses extensively on creating a framework for the survival of traditional cultural expressions and building bridges between traditional craftsmanship and the fashion industry. She coined the terms cultural intellectual property rights©, cultural trademark© and designed the first-ever workshop on cultural sustainability in fashion©. 

Author of various legal articles in both Romanian and foreign publications Monica has pioneered the terms ‘cultural intellectual property law’ and ‘traditional identity design’ within Romanian and international academia and has defined the “benefit sharing business model” for collaborations between the fashion industry and traditional creative communities. 

Monica acts as cultural mediator between the fashion industry and artisans in promoting luxury craftsmanship as part of the contemporary fashion supply chain.

Zahra Amber is a cultural entrepreneur from Kashmir. Over the years, she had successfully implemented several initiatives for organizing local events focused on promotion of local arts, artisans and culture, delivering workshops and trainings, producing relevant content, liaising with stakeholders and providing strategic guidance for few organizations working on culture.


Her goal is to use her skills to help communities in underdeveloped contexts improve their quality of life through indigenous craft. Her strong focus is to work on women empowerment more specifically – assisting women artisans attain economic independence and emerge as the breadwinners for their families in the rural areas of Pakistan and around the globe.


Zahra joins the Cultural Intellectual Property Rights Initiative team as cultural mediator and promoter of cultural intellectual property rights in Pakistan, helping us reach out to craftspeople in the region. 


Dev Ramnathan has a background in Commerce with a specialisation in Foreign Trade from PSG College of Arts and Science, Coimbatore. While in college, he was the Student Placement Coordinator and also the Viacom Campus Ambassador. He has interned with TVS Logistics as an Operations Management Trainee. He was also a Data Science intern with Grad Valley, Coimbatore.


His interest in social business and social innovation brought him to Startup Oasis, where he was part of the organising team of  ‘The Craft Catapult’ - India’s first accelerator program exclusively for crafts. This experience has been a gateway to his plans for a career centred around creating positive social impact for craft entrepreneurship and cultural sustainability. 


He is fond of photography and is a cinephile. 


Dev joined the Cultural Intellectual Property Initiative in March 2020 volunteering for various aspects of Operations management. 

Raphael Schreiber has a background in Textile Technology and is currently specialising in Textile Value Chain Management at The Swedish School of Textiles in Sweden.


Over the years he worked with apparel brands like Diesel and Tom Tailor, and in the automotive sector, with Porsche. 

His goal is to develop sustainability strategies for mutually beneficial collaborations between fashion and textile brands and craftspeople, with cultural sustainability in focus. His multidisciplinary experience in the textile business provide a unique advantage for the craft sector.


For the Cultural IP Rights Initiative, Raphael is focusing on sustainability consulting and field study research.  He will also act as a mediator between craftspeople, craft representatives and the fashion and textile industry, engaging in field-work, as well as writing cross-disciplinary textile industry related publications.  

Raphael joined the team after a collaborative field-work research in India, in February 2020. 



Sayed Gul belongs to the Indigenous minority of Kalash community and is an activist for the rights of the Kalash culture and preservation of their cultural identity. She works with the Chitral Museum under the Directorate of Archaeology and Museums, Provincial Govt. of Khyber Pakhtunkhwa, Pakistan and represents the Kalash Culture at local, national and international levels.

Gul was the first Pakistani to be selected as National Geographic emerging explorer in 2013. In 2010 she received a presidential award from the former president of the Islamic Republic of Pakistan (Mr Asif Ali Zardari) as human rights defender.

As a member of the indigenous community she is working to keep traditional beliefs, language, dress, religion, art forms, and other cultural elements alive. She is the first Kalash archaeologist and only Kalash woman trained as a scientist.

Once powerful and widespread, the Kalash civilization numbered tens of thousands of people, yet only about more than 3,500 Kalash people now remain. They are Pakistan’s smallest religious minority and are not officially recognized.

Gul was part of the archaeological excavations of the UNESCO world heritage site of Taxila.

In 2016, Mehak Asad made a documentary on Gul’s life and personal story: Daughter of Kalash (other side of them).


Aruna Chawla is an Indian lawyer with certified expertise in business and entrepreneurship. 

For The Cultural Intellectual Property Rights Initiative Aruna represented CIPRI in organizing the event SUSSout 04: Cultural Sustainability, in collaboration with the SUSS Community,  at the British Council in New Delhi, in April 2019. Aruna moderated the Panel discussion on the relevance of Cultural Intellectual Property Rights for India and supported Monica in running a first of its kind workshop in India on "Cultural entrepreneurship and Co-Creating Business models with artisans".


“The Cultural Intellectual Property Rights Initiative (CIPRI) is an outstanding project in Europe. Its founder Monica Moisin shows the importance of law for the social impact of design and art practice across regions and borders. With her innovative approach, strong engagement and attitude she is a key figure in the field of co-creation.

I see her cross-disciplinary knowledge essential for the Swiss Cultural Entrepreneurship program, for art and design students and professionals. I recommend co-creators worldwide to get in touch with the Cultural Intellectual Property Rights Initiative and gain a new perspective on knowledge transfer between art, design and traditional craftsmanship."

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