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Semi-finalists of the 2020 European Social Innovation Competition: Reimagine Fashion #diogochallenge

The Cultural IP Rights Initiative is delighted to announce that our proposal “Recontextualising traditional craftsmanship: Cultural Sustainability in Fashion” has been selected as one of the 30 semi-finalists  (from a field of 766 entries from all over Europe). 

The Cultural IP Rights Initiative was selected as semi-finalist for proposing a holistic framework for artisan-designer collaborations, at the intersection of law, fashion and textile business practices, and traditional knowledge as a cornerstone of sustainable development. 

The objective of our proposal is to prevent mindless textile and garment consumption in the EU and revive the heritage of European textile crafts by integrating traditional craftsmanship in the contemporary fashion development process and stimulate artisan-designer collaborations.

The CIPRI proposal for the 2020 European Social Innovation Competition: Reimagine Fashion is coordinated by Monica Boța-Moisin and Raphael Schreiber.

The offer and promotion of sustainable products alone do not necessarily lead to more conscious consumption in the long run. The key here is the intangible value the consumer attaches to the garment and the emotional link that exists. The reintroduction of handcrafted textile production to fashion can create this link by adding a cultural dimension to the garment. It is then not only the garment that is bought, but with it the whole story behind it, implying the appreciation for human creativity” says Raphael Schreiber.

"Traditional textile craftsmanship is a living example of slow-paced, resource mindful and socially sustainable production. In the contemporary context, consumers and textile industry stakeholders can focus on the lessons of the past to re-design a sustainable way of living. How we frame the knowledge partnerships between artisans and designers is key. Why not start with equal recognition of intellectual property rights and cultural intellectual property rights and a fair benefit-sharing so that artisan communities can thrive on their knowledge?" says Monica Boța-Moisin.

The European Social Innovation Competition is a challenge prize run by the European Commission across all EU Member States and Horizon 2020 associated countries. Now, in its 8th year, the competition acts as a beacon for social innovators in Europe — employing a proven methodology for supporting early-stage ideas and facilitating the emerging of a network of radical innovators shaping our society for the better. 

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